You must have heard about SEO but do you know what is Semantic SEO? What is the difference between Semantic SEO and SEO? And how can we increase ranking in Google SERP with the help of Semantic SEO?
Let me tell you, in 2013 a new update came in Google Search Algorithm named Hummingbird, due to which natural language queries were given a lot of importance.
It is not wrong to believe that Google is just a search engine which works with the help of many robots which we call google bots.
But Google has Expertise and Intelligiency that they have created so many such algorithm updates so that they can understand machine language as well as human language very easily.
Now Google Search will not only show results to the user by relying on one or two keywords, but for better user experience, by understanding the intension behind the keywords, questions and phrases being searched by them, the web pages which have deep value meaning, content and topic. You will see it on the first page of your user.
In today's time Semantic SEO is very important in Google ranking of any blog, website, because of this not only you get ranking on the fisrt page of google but you maintain that ranking for a long time as well as always. You can also save your ranking from the upcoming Google core update.
Today, thousands of quality content are fighting to make a place in the top 10 in google SERP, some of them are blogs and websites which are still easily ranked on the first, second and third place of the top pages of google.
So what is it that they do and you don't?
It is a simple matter that if you want to rank in Google, then you have to understand about Google's ranking factor, algorithm, and core updates.
Google is the largest search engine in the world today, from which you can get a lot of organic traffic in your blog website, so today all bloggers, website owners optimize their blogs for Google search engine.
And for this they need SEO, which means search engine optimization. Now in 21-2022 if you want to get better ranking in google SERP then it is important to understand what is Semantic SEO?
So let's go and know what is Semantic SEO? How to increase ranking with the help of Semantic SEO?
What is Semantic SEO?
Semantic SEO shows Google the Relevancy, Knowledge Depth, and Quality of your content. This is called the process of writing content in which the search intent of the user is fully understood and by writing your content according to the search intent of the user, it is also optimized for the search engine.
Note: - Even after getting all the information related to the keywords from which the user has come to read your blog, answering the second, third and fourth questions related to the same topic coming in the mind of the user also comes under semantic SEO.
Here we do not just focus on one or two keywords, but cover all the topics related to those keywords so that the search intent of the user is completely satisfied and your content is more meaningful, valuable and user experience better than normal article. gonna do.
Due to the regular updates of Google, now the google search engine has become so smart that it can understand the intent of the queries being searched by its user's keywords and the article which will have better results should refer to its user.
So if you, too, are still going to publish your blog article on the basis of those keywords only by doing keyword research for your blog, then you will fall behind many people.
You have to understand the correct search intent of your user and accordingly cover the entire topic in your blog article so that the user has a better experience.
Also, other web pages being linked internally in your blog should also be relevant to your topic, all this comes under Semantic SEO.
How to do Semantic SEO? Read below to know why Semantic SEO helps you :-
- Semantic SEO Writing makes it easier for Google to understand your content better.
- To rank any blog article in the SERP, Google checks the authority, quality and page experience of that blog to see how much better and relevant your written content is than your competitors' content. Semantic SEO helps you in this.
- With Semantic SEO, you improve your user's experience by solving all their queries, which builds your blog ranking, authority and branding.
- In Semantic SEO writing, your blog article is ranked in Google with many keywords.
- You get a lot of organic traffic from Google. Even if your main focus keyword is not working, you will continue to get organic traffic from Google because your article is ranking in Google with many other keywords.
How to do Semantic SEO?
Google itself is officially a semantic search engine that gives the best, accurate and relevant results to its users. So if you want to do semantic SEO writing then google itself will help you.
Let's know how
5 Amazing Tips For Semantic SEO You Must Know?
Here we will tell you some such tips, which will help you to write Semantic SEO article in your blog, you have to explain all the points given below carefully.
Target the topic, not just the keyphrase
After the arrival of Google's Hummingbird and BERT updates, more importance was given to those web pages in google search where more meaningful, valuable and relevant information was published according to the user's keyword.
For this, you will have to cover an entire topic, not any one keyword and you will have to come out with all the topics related to that topic, about which your users want to know and accordingly you will have to cover all the topics hirarchy wise. .
If you have selected a topic or keyword for your blog article, then you search that keyword in google, here Google will help you that related to that topic and what are the sub-topics that users search. want to know more like.
In this section, you will find the topics that users want to know and if you cover these topics with ache, then there is also a chance of Google coming to this section.
After this you will scroll down a little more then you will get realted searches
To write a semantic SEO article in your blog, you have to use these keywords properly, they are called to find all the sub-topics related to your blog article and use them properly in your blog article.
You can also use Ahref to search for keywords, sub topics, related and relevant topics for Semantic SEO.
You must have heard about semrush too, from here you will get all the sub-topics for your keyword and topic in just one click. To use semrush for free, see below
Answer the related questions
Try, on whichever keyword you are writing the article and you can cover all the questions related to the topic you are covering in your article, so that the questions that arise in the mind of the user, which he can search further. Be present in your article.
Problem Solving or long form article
When you understand your user's search intent and do semantic SEO writing to solve their quries, then it is obvious that your articles will be long, which Google likes a lot.
And you have many benefits from this, one, your user will get complete information, as well as if you link some relevant articles and web pages to your blog, then the bounce rate of your blog will also be less.
Voice search
Nowadays, most of the searches users do from their mobile and now voice searches have become very popular, people have started searching on the internet without typing, just by speaking.
So keep in mind that when the user does voice searches, then he uses long tail keyords or asks his full question, you will have to optimize your blog articles in a similar way.
All the question keywords related to your keywords have to be written completely, as well as their answer has to be written correctly.
It must be very difficult to read all this how to do it, but if you include all these in your content writing habit then you will find it very easy.
What is Google EAT?
The letters E-A-T stand for Expertise, Authoritativeness, and Trustworthiness. The idea originated from Google's Search Quality Rater rules, and it gained widespread acclaim in the wake of the controversial Medic Update in August 2018. E-A-T is one criterion that Google considers when determining the overall calibre of a web page.
Conclusion
What is Semantic SEO? Today we learned what Semantic SEO is. And how do you do it? The meaning of Semantic SEO is that you understand the search intent of your user, give value to them, make your article relevant and properly optimize your article by thinking about new queries and problem solving to your user.
With this, your content should be much better and relevant than the content of your competitors.
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